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New MacBook Family Redefines Notebook Design

Industry’s Greenest Notebooks

CUPERTINO, California—October 14, 2008—Apple® today unveiled an all new MacBook®
family that redefines notebook design, and at the same time dramatically lowers
the entry price for advanced notebook features including all-metal enclosures
and pro-performance notebook graphics by 600 € to make them far more affordable.
The new MacBook and 15-inch MacBook Pro both have a precision unibody enclosure
crafted from a single block of aluminum, resulting in thinner, more durable and
incredibly beautiful designs. In addition, every member of the new MacBook
family includes state of the art NVIDIA graphics, brilliant instant-on
LED-backlit displays and new large glass Multi-Touch™ trackpads that offer
almost 40 percent more tracking area and support more Multi-Touch gestures. The
entire new MacBook family meets stringent Energy Star 4.0, EPEAT Gold and RoHS
environmental standards, and leads the industry in the elimination of toxic
chemicals by containing no brominated flame retardants, using only PVC-free
internal cables and components, and using energy efficient LED-backlit displays
that are mercury-free and made with arsenic-free glass.

“Apple has invented a whole new way of building notebooks from a single block of
aluminum. And, just as important, they are the industry’s greenest notebooks,”
said Steve Jobs, Apple’s CEO. “The new MacBooks offer incredible features our
users will love —like their stunning all-metal design, great 3D graphics and LED
backlit displays—at prices up to € 600 less than before.”

“Traditionally notebooks are made from multiple parts. With the new MacBook,
we’ve replaced all of those parts with just one part—the unibody,” said Jonathan
Ive, Apple’s senior vice president of Industrial Design. “The MacBook’s unibody
enclosure is made from a single block of aluminum, making the new MacBook
fundamentally thinner, stronger and more robust with a fit and finish that we’ve
never even dreamed of before.”

The new MacBook line features the powerful new NVIDIA GeForce 9400M, a
revolutionary new 3D integrated graphics processor that features 16 parallel
processing cores and delivers up to five times the 3D graphics performance as
previous MacBook and MacBook Air™ designs. Apple has worked together with NVIDIA
on this groundbreaking graphics processor and is the first to bring it to market
in the new MacBook family.

The new smooth glass Multi-Touch trackpad on the MacBook and 15-inch MacBook Pro
gives users almost 40 percent more tracking area than before, making it even
easier to use Multi-Touch gestures like pinch, rotate and swipe. New gestures
allow users to activate Exposé® or switch between applications at the touch of a
fingertip. The entire trackpad surface is also a button, allowing users to both
track and click virtually anywhere on the trackpad. Users can easily enable
multiple virtual buttons in software, such as right-clicking.

Every member of the new MacBook family features an LED-backlit display for
brilliant instant-on performance that uses up to 30 percent less energy than its
predecessor and eliminates the mercury found in industry standard fluorescent
tube backlights. The ultra-thin displays provide crisp images and vivid colors
which are ideal for viewing photos and movies, and the edge-to-edge cover glass
creates a smooth, seamless surface. Every display in the new MacBook line uses
completely arsenic-free glass.

The new MacBook delivers the top three features that MacBook customers have told
us they want in a new MacBook—an all metal enclosure, high performance 3D
graphics and LED-backlit displays—at an entry price that is € 600 less than the
€ 1 799 price of the MacBook Pro. At only 2.41 cm thin and weighing just 2.04
kg, the new 13-inch full featured aluminum MacBook is an incredibly compact and
durable notebook starting at just € 1 199. Featuring the new NVIDIA GeForce
9400M graphics processor, MacBook delivers outstanding 3D game play on a
consumer notebook, with up to five times faster graphics performance than the
previous generation. The new MacBook is available in two models: the 2.0 GHz
MacBook with a 160GB 5400 rpm hard drive, and the 2.4 GHz MacBook with a 250GB
5400 rpm hard drive and a backlit keyboard.

The powerful new 15-inch MacBook Pro at only 2.41 cm thin and weighing just 2.49
kg offers ultimate performance and extensive expansion features in a remarkably
portable design. Starting at € 1 799, the MacBook Pro uses the latest Intel Core
2 Duo processors available, running up to 2.8 GHz, and a new graphics
architecture that allows users to switch between the NVIDIA GeForce 9400M
integrated graphics processor for better battery life and the powerful NVIDIA
GeForce 9600M GT discrete graphics processor for higher performance. The new
MacBook Pro is available in two models: a 2.4 GHz model with a 250GB 5400 rpm
hard drive and a 2.53 GHz model with a 320GB 5400 rpm hard drive.

Today Apple also updated MacBook Air and the 17-inch MacBook Pro. MacBook Air,
measuring only 0.16-inches at its thinnest point, 0.76-inches at its maximum
height and weighing just three pounds, now includes new NVIDIA GeForce 9400M
integrated graphics and a faster architecture to provide robust support for 3D
games and enhanced performance. Starting at € 1 699, MacBook Air is available
with a 120GB 4200 rpm hard drive, a 50 percent increase from the previous
generation, or a new 128GB solid state drive. The updated 17-inch MacBook Pro
keeps its original aluminum design, and now comes standard with a high
resolution 1 920 x 1 200 LED-backlit display and a larger 320GB hard drive or an
optional 128GB solid state drive.

Setting a new standard for environmentally friendly notebooks, every model of
the new MacBook family achieves EPEAT Gold status.* Each MacBook unibody
enclosure is made of highly recyclable aluminum and comes standard with energy
efficient LED-backlit displays that are mercury-free and made with arsenic-free
glass. The new MacBook family meets stringent Energy Star 4.0 requirements,
contains no brominated flame retardants and uses internal cables and components
that are PVC-free.

The new MacBook, 15-inch MacBook Pro and MacBook Air include a next generation,
industry-standard Mini DisplayPort to connect with the new Apple LED Cinema
Display featuring a 24-inch LED-backlit widescreen display with a built-in
iSight® video camera, mic and speakers in an elegant, thin aluminum and glass
enclosure. Part of the next-generation DisplayPort industry standard, the new
Mini DisplayPort delivers a pure digital signal that can drive up to a 30-inch
widescreen display. The Mini DisplayPort is ultra-compact at just 10 percent the
size of a full DVI connector, perfect for the sleek design of the new MacBook
family. Adapters are available for using the MacBook’s Mini DisplayPort with
older generation VGA, DVI/HDMI and Dual-Link DVI displays.

Every Mac® in the Apple lineup comes with iLife® ‘08, Apple’s award-winning
suite of digital lifestyle applications, featuring iPhoto®, the easiest, fastest
way to organize and share digital photos, and a completely reinvented iMovie®,
both seamlessly integrated with the MobileMe™ Gallery for online photo and video
sharing.** Every Mac also includes Leopard®, the world’s most advanced operating
system which features Time Machine™,*** an effortless way to automatically back
up everything on a Mac; a redesigned Finder™ that lets users quickly browse and
share files between multiple Macs; Quick Look, the best way to instantly see
files without opening an application; Spaces®, an intuitive feature used to
create groups of applications and instantly switch between them; and major
enhancements to Mail and iChat®.****

Pricing & Availability
The new MacBook, 15-inch MacBook Pro and 17-inch MacBook Pro are now shipping
and the new MacBook Air will be available in early November through the Apple
Store® (www.apple.fi), Apple’s retail stores and Apple Authorized Resellers. An
updated 13-inch white MacBook featuring 2.1 GHz Intel Core 2 Duo processors, a
120GB 5400 rpm hard drive and a slot-load 8X SuperDrive® is now available for €
949.

The 2.0 GHz, 13-inch aluminum MacBook, for a suggested retail price of € 1 199,
includes:
• 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
• 2.0 GHz Intel Core 2 Duo with 3MB shared L2 cache;
• 1066 MHz front-side bus;
• 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
• NVIDIA GeForce 9400M integrated graphics;
• 160GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
optical drive;
• Mini DisplayPort for video output (adapters sold separately);
• built-in AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• built-in iSight video camera;
• two USB 2.0 ports;
• one audio line in and one audio line out port, each supporting both optical
digital and analog;
• glass Multi-Touch trackpad; and
• 60 Watt MagSafe Power Adapter.

The 2.4 GHz aluminum MacBook, for a suggested retail price of € 1 499, includes:
• 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
• 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
• 1066 MHz front-side bus;
• 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
• NVIDIA GeForce 9400M integrated graphics;
• 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
optical drive;
• Mini DisplayPort for video output (adapters sold separately);
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• built-in iSight video camera;
• two USB 2.0 ports;
• one audio line in and one audio line out port, each supporting both optical
digital and analog;
• glass Multi-Touch trackpad and illuminated keyboard; and
• 60 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to 4GB
1066 MHz DDR3 SDRAM, a 250GB 5400 rpm, 320GB 5400 rpm hard drive, a 128GB solid
state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI
Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple USB
Modem, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare® Protection
Plan.

The 2.4 GHz, 15-inch aluminum MacBook Pro, for a suggested retail price of € 1
799, includes:
• 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
• 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
• 1066 MHz front-side bus;
• 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
• NVIDIA GeForce 9400M integrated graphics;
• NVIDIA GeForce 9600M GT discrete graphics with 256MB GDDR3 video memory;
• 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
optical drive;
• Mini DisplayPort for video output (adapters sold separately);
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• built-in iSight video camera;
• two USB 2.0 ports;
• one FireWire® 800 port;
• ExpressCard/34 expansion card slot;
• one audio line in and one audio line out port, each supporting both optical
digital and analog;
• glass Multi-Touch trackpad and illuminated keyboard; and
• 85 Watt MagSafe Power Adapter.

The 2.53 GHz aluminum MacBook Pro, for a suggested retail price of € 2 249,
includes:
• 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
• 2.53 GHz Intel Core 2 Duo with 6MB shared L2 cache;
• 1066 MHz front-side bus;
• 4GB 1066 MHz DDR3 SDRAM;
• NVIDIA GeForce 9400M integrated graphics;
• NVIDIA GeForce 9600M GT discrete graphics with 512MB GDDR3 video memory;
• 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
optical drive;
• Mini DisplayPort for video output (adapters sold separately);
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• built-in iSight video camera;
• two USB 2.0 ports;
• one FireWire 800 port;
• ExpressCard/34 expansion card slot;
• one audio line in and one audio line out port, each supporting both optical
digital and analog;
• glass Multi-Touch trackpad and illuminated keyboard; and
• 85 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook Pro include a 2.8 GHz Intel Core 2 Duo
processor, the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, 250GB 7200 rpm,
320GB 5400 rpm or a 320GB 7200 rpm hard drive, a 128GB solid state drive, Mini
DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for
30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple USB Modem, Apple
Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

The 1.6 GHz MacBook Air, for a suggested retail price of € 1 699, includes:
• 13.3-inch widescreen LED-backlit high resolution 1280 x 800 glossy display;
• 1.6GHz Intel Core 2 Duo with 6MB shared L2 cache;
• 1066 MHz front-side bus;
• 2GB 1066 MHz DDR3 SDRAM;
• NVIDIA GeForce 9400M integrated graphics;
• 120GB serial ATA hard drive running at 4200 rpm, with Sudden Motion Sensor;
• Mini DisplayPort for video output (adapters sold separately);
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• built-in iSight video camera;
• one USB 2.0 port;
• one headphone port;
• Multi-Touch trackpad and illuminated keyboard; and
• 45 Watt MagSafe Power Adapter.

The 1.86 GHz MacBook Air, for a suggested retail price of € 2 299, includes:
• 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
• 1.86 GHz Intel Core 2 Duo with 6MB shared L2 cache;
• 1066 MHz front-side bus;
• 2GB 1066MHz DDR3 SDRAM;
• NVIDIA GeForce 9400M integrated graphics;
• 128GB solid state drive;
• Mini DisplayPort for video output (adapters sold separately);
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• built-in iSight video camera;
• one USB 2.0 port;
• one headphone port;
• Multi-Touch trackpad and illuminated keyboard; and
• 45 Watt MagSafe Power Adapter.

Build-to-order options and accessories for the MacBook Air include the MacBook
Air SuperDrive, Apple USB Ethernet Adapter, Mini DisplayPort to DVI Adapter,
Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini
DisplayPort to VGA Adapter, Apple USB Modem, Apple MagSafe Airline Adapter,
Apple Remote and the AppleCare Protection Plan.

The 2.5GHz 17-inch MacBook Pro, for a suggested retail price of € 2 499,
includes:
• 17-inch widescreen LED-backlit 1 920 x 1 200 glossy display;
• 2.5 GHz Intel Core 2 Duo with 6MB shared L2 cache;
• 800 MHz front-side bus;
• 4GB 667MHz DDR2 SDRAM;
• NVIDIA GeForce 8600M GT graphics with 512MB with GDDR3 video memory;
• 320GB Serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW)
optical drive;
• DVI output port for video output (VGA adapter included);
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• built-in iSight video camera;
• three USB 2.0 ports;
• one FireWire 800 port and one FireWire 400 port;
• ExpressCard/34 expansion card slot;
• one audio line in and one audio line out port, each supporting both optical
digital and analog;
• Multi-Touch trackpad and illuminated keyboard; and
• 85 Watt MagSafe Power Adapter.

Build-to-order options for the 17-inch MacBook Pro include a 2.6 GHz Intel Core
2 Duo processor, a 320GB 7200 rpm hard drive, a 128GB solid state drive,
anti-glare display, Apple USB Modem, Apple Remote, Apple MagSafe Airline Adapter
and the AppleCare Protection Plan.

*EPEAT is an independent organization that helps customers compare the
environmental performance of notebooks and desktops. Products meeting all of the
23 required criteria and at least 75 percent of the optional criteria are
recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA
and is based on IEEE 1680 standard for Environmental Assessment of Personal
Computer Products. For more information visit www.epeat.net.

**The MobileMe service is available to persons aged 13 or older. Annual
membership fee and internet access required. Terms and conditions apply.

***Time Machine requires an additional hard drive (sold separately).

****Video chatting requires a broadband Internet connection; fees may apply.

Apple ignited the personal computer revolution in the 1970s with the Apple II
and reinvented the personal computer in the 1980s with the Macintosh. Today,
Apple continues to lead the industry in innovation with its award-winning
computers, OS X operating system and iLife and professional applications. Apple
is also spearheading the digital media revolution with its iPod portable music
and video players and iTunes online store, and has entered the mobile phone
market with its revolutionary iPhone.